The London Eye is one of the UK’s most famous attractions, offering breathtaking views of the capital from its giant observation wheel on the South Bank of the River Thames. Since opening in 2000, it has become a must-do for tourists and locals alike, giving riders the chance to see London from a unique perspective.
Whether you’re visiting for the first time or looking for a fresh view of the city, booking your London Eye attraction tickets in advance ensures you get the best deal and avoid wasting time in long queues.
Why Visit the London Eye?
The London Eye is more than just a ride – it’s an experience that shows you the capital in a way no walking tour or bus ever could.
- Panoramic views: On a clear day, you can see up to 25 miles across London and beyond. Iconic landmarks like Big Ben, Buckingham Palace, St Paul’s Cathedral, the Shard, and even Windsor Castle are all visible.
- Smooth 30-minute ride: Each capsule takes a gentle half-hour to rotate, giving you plenty of time to take in the view and snap photos.
- Spacious capsules: The glass capsules hold up to 25 people, are climate-controlled, and designed to give everyone a wide-angle view of the city.
- Great for all occasions: Families love the excitement, couples book sunset rides for romance, and solo travellers enjoy the unbeatable photo opportunities.
- Central location: Positioned right next to Waterloo Station, the London Eye is easy to include in any sightseeing itinerary alongside SEA LIFE London Aquarium, the London Dungeon, or a river cruise.
Types of London Eye Attraction Tickets
When you book tickets online, you’ll see a range of options:
- Private Capsules – Hire an entire capsule for birthdays, anniversaries, or corporate events. Options include Champagne Experiences and VIP add-ons.
- Standard Tickets – Entry at a chosen time slot, with access to the 4D Cinema Experience included.
- Fast Track Tickets – Skip the main boarding queue for quicker entry, perfect during peak season.
- Combination Tickets – Save money by bundling the London Eye with attractions such as SEA LIFE, Madame Tussauds, Shrek’s Adventure, or the London Dungeon.
Why Book in Advance?
- Plan your day better – Knowing your exact slot helps you fit other attractions into your London itinerary.
- Save money – Online prices are often cheaper than tickets at the gate.
- Secure your time slot – Especially important during school holidays and summer weekends.
- Avoid long queues – Fast track upgrades are limited and often sell out in advance.
Money-Saving Tips
- Watch for seasonal promotions: Black Friday and school holiday deals sometimes include extra discounts.
- Look for combination tickets: Bundling the London Eye with another Merlin attraction can save up to 30%.
- Visit off-peak: Early morning and late evening tickets are often less expensive.
- Use a London Pass: Some sightseeing passes include the London Eye or offer discounted entry.
- Check family bundles: Reduced rates are available when booking multiple tickets together.
Opening Hours & Location
- Opening times: Typically 11 am–6 pm on weekdays, with extended hours during summer and school holidays. Always check before visiting.
- Location: Riverside Building, County Hall, London SE1 7PB.
- Nearest stations:
- Waterloo – 5-minute walk
- Embankment – 10-minute walk (via Golden Jubilee Bridges)
- Westminster – 10-minute walk (cross Westminster Bridge)
What to Expect During Your Visit
When you arrive, you’ll be directed through security and then to your boarding line. Standard ticket holders join the main queue, while Fast Track ticket holders go through a shorter, dedicated line. Before boarding, you’ll pass through the 4D Cinema Experience — a short film that brings London to life with multi-sensory effects.
Once inside the capsule, the gentle ride begins. The slow pace gives you plenty of time to take photos, point out landmarks, and simply enjoy the view. At night, the city lights make the skyline sparkle, while daytime rides show off London’s sprawling architecture.
FAQs
How long does the London Eye take?
Each rotation lasts about 30 minutes. Expect additional time for queuing and boarding.
Is it wheelchair accessible?
Yes, it is fully accessible. However, only a limited number of wheelchairs are permitted per capsule, so booking in advance is recommended.
Is food or drink allowed?
Outside food and alcohol are not permitted. Bottled water is fine.
What’s the best time to ride the London Eye?
Sunset is the most popular time, offering golden views of London. Mornings are less crowded and better for families.
Can I bring luggage or bags?
Large bags and suitcases are not permitted. Only small bags are allowed, and they will be checked at security.
Book London Eye Attraction Tickets
Don’t miss out on one of London’s most iconic experiences. Compare standard entry, fast track tickets, and combination deals to make the most of your visit.
See London Eye Attraction Tickets →
Affiliate Disclosure
This post contains affiliate links. If you book through them, we may earn a commission at no extra cost to you.
